I love it, inordinately. There was a advertisement I watched once- Cartier or something, not one of the perfume adverts with the infinitely thin French women trying far too hard to look like portraits- and it was ever so ethereal. And contrary to what one might think, it did not leave me with the impression of the object being sold as ethereal. Rather, I thought that perhaps the better visual was that that spun irrelevant whimsy, rather than the overtly wishful- it says something far more important about the abstract condition than something that tries far too hard to make a subconscious point. That is perhaps one of the reasons that I adore the film Pi(Arronofsky)- it toys, titillate, and haunts with the idea of haunting itself, as a recurrence. It might seem odd to liken an Arronofsky film to a Cartier advert, but, well, there you have it. They both do something very similar, in almost deliberately not playing with our already cemented perception of idealism, unabashedly overindulging, in completely different ways, in the possibiity of the visual. The idea of the abstract devolving into the certain is both terrifying and wonderful(more so than the inanimate coming to life, I would say), and I think, something that can be done best by motion pictures alone. That is perhaps the aspect and ability of film I appreciate the most- being able to show us what we only fleetingly thought we could imagine.